MICA Course Description
Building on the basic knowledge and experience gained in Typography I, this course provides extended study of typography as an expressive medium that carries personal, aesthetic, and social meaning. Students are encouraged to work with a variety of images, colors, and scales to develop their personal typographic voices. sequential or time-Based projects are introduced. students develop advanced skills in multiple digital applications.
Objectives
Comprehension of Typographic Semantics
•execute typography that demonstrates empathy for the conventions of reading in a range of environments/contexts.
•apply the understanding that typography generates meaning.
•account for overlapping systems in your typographic choices. namely: reading systems, language systems, formal systems, and technological (or material) systems.
Comprehension of Typographic Hierarchy
•utilize advanced grid and font systems.
•negotiate multiple texts within a grid.
•manipulate variables such as hierarchy and placement to enhance the user’s experience (primarily reading) for both informational and pleasurable purposes.
Ability to Express Oneself Through Typography
→compare connotative and denotative typographic strategies to imbue lettering and typography with meaning beyond the content
→evolve over time the ability to add agenda and expression to a text.
→make typography that works!
